Start with your goals to find a mutually-beneficial pricing strategy for your business and the agency. Whatever your goal is, PPC management costs vary – and different agencies will have different fee structures. …Or you might be starting out with paid search from scratch and need the right experienced team to take on everything PPC for you… Maybe you’ve been managing your own Google Ads campaigns, seen some success, and it’s time to scale. Perhaps you’ve been managing your PPC campaigns on your own or have an in-house PPC manager – but now want to work with a dedicated PPC agency to take the account to the next level. Ultimately your business goals help determine the right PPC agency pricing structure for your business. One mistake you can make when hiring a PPC agency is settling for pricing model without forethought of your businesses goals and needs. Final Thoughts on PPC Management Pricingĭetermine Your Businesses Goals and Needs.Which PPC Pricing Model is Right For Your Business?.Base retainer, plus a percentage of ad spend Determine Your Businesses Goals and Needs.

Ppc ad management